September is National Suicide Prevention Month

Attitudes In Reverse® (AIR®) empowers students from elementary school through college to speak up about their mental health. Another major AIR initiative is the annual Taste of Hope event. Honorees at the sixth annual Taste of Hope are Larry Bailin, Founder, President and CEO, Single Throw Marketing; Ricardo Almeida, Founder, Ricardo Almeida Brazilian Jiu Jitsu Academy; and Erin Popolo, Community Student Advocate. This event will take place on October 12, 2022 from 6:00 p.m. to 9:00 p.m. at the Princeton Marriott at Forrestal, Princeton, New Jersey.

“Suicide rates among youth and adults have been increasing for years and for every suicide death, there are at least five attempts,” said Tricia Baker, CPDT-KA, Co-Founder of AIR. “We are losing far too many people, and education starting at an early age is essential for reversing this horrifying trend.”

“We have been determined to eliminate stigma since we experienced it ourselves after we lost our son to suicide,” added Kurt Baker, CFP®, Co-Founder of AIR. “We are tremendously grateful for the support of our honorees, volunteers and event sponsors and participants.”

This year’s sponsors are: AIR Sponsor – Connell Company; Faith Sponsor – Structure Tone; Dignity Sponsors – Pay Day/David Freid, Sharp Home Electronics Company of America; and Love Sponsors – Aetna Better Health of NJ; Hinkle, Prior & Fischer Attorneys at Law; J. Robert Bratman, Esq.; JAG ONE Physical Therapy; Silas Baker, Jr.; Stark & Stark Attorneys at Law; Szaferman Lakind Attorneys at Law; Lakeland Bank; The Milan Family Foundation, Inc.; and Vito and Marlene Sisti.

Participating vendors are Antimo’s Italian Kitchen, Carella’s Chocolates, CATB Liquor Imports, Crown of India, De Lorenzo’s Tomato Pies, Iron & Ivy at Princeton Marriott at Forrestal, Local Greek, McCaffrey’s Food Market, Outback Steakhouse, P.F. Chang’s, Public Wines, Beer & Spirits, Plush Vodka, Seasons 52, Starbucks  and Texas Roadhouse.

To register or make a donation, please visit

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2022 Impact Study

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2022 Impact Study