The Independent Business Alliance (iba) promotes local independent businesses and facilitates networking and education with a focus on developing growth strategies for independent businesses in the Princeton Region.

Champions for our region’s independent businesses!

Show your support for IBA! Get your sticker today! 

Let your customers know that you are an independent business! Visit the Chamber office on Alexander Road to pick up your sticker today or see any Chamber staff member at our events. 

New Jersey Business Action Center Launches Compliance Podcast Series

The New Jersey Business Action Center (NJBAC) has launched “Let’s Talk…” a new podcast series designed to help businesses across the state comply with current state laws and regulations. The first four episodes of the podcast, available now, were recorded in conjunction with the New Jersey Department of Labor (NJDOL) and tackle state regulations related to family leave insurance, disability insurance, minimum wage and much more. Future podcasts will feature other state departments and address issues of interest to New Jersey’s business community.

The series, available on the center’s website at, builds upon the work of the NJBAC, which helps businesses of all sizes navigate state government and the rules that govern businesses in New Jersey.

“Every day, the Business Action Center supports New Jersey’s thriving business community,” said Secretary of State Tahesha Way. “This podcast series will provide New Jersey businesses with the answers to many of the Business Action Center’s most frequently asked questions in a convenient format.”

The podcast series’ first four episodes feature specialists from the NJDOL, who address a host of new laws, their implementation and the steps businesses need to take to stay current. Episode one features NJDOL Commissioner Robert Asaro-Angelo, who gives listeners insight into the department and how it works with businesses.

“Developing these podcasts has been a tremendous opportunity for us to reach out to New Jersey’s businesses and employees, giving them ready access to the information they need to know,” said Labor Commissioner Robert Asaro-Angelo. “Thanks to the Business Action Center’s assistance, we can now spread the message about our vital Temporary Disability Insurance and Family Leave Insurance programs to individuals and employers, in a clear, conversational way.”

iba Member Benefit: Increased Visibility for your Independent Business

The Independent Business Alliance has partnered with to provide iba members with increased visibility and exposure in the Princeton Region. receives over 3 to 4 million hits to their website monthly, and your business has the opportunity to get in front of that same audience!

Click here for more information.
View the How-To video below and learn how to use the pages to maximize your exposure and build a new regional audience!


Cybersecurity: Find out how to protect your business today! 

To help our independent business members confront the growing threat of cyber-attacks, we’ve partnered with the New Jersey Cybersecurity & Communications Integration Cell (NJCCIC). Please click here to find out, at no cost, how NJCCIC can help you protect your systems from most hackers! 

 Upcoming Events

Stay tuned for details on upcoming events!


  • For every $100 spent, locally-owned independent businesses generate $68 in local economic activity
  • Each dollar you spend at independent businesses returns three times more money to your local economy than one spent on the Internet. 
  • If the people of an average American city were to shift 10% of their spending to independent businesses, it would bring an additional $235 million per ear to the community’s economy. 


Join us today!

For more information about the Independent Business Alliance, please contact Christine Curnan.


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