CMA Selected for Digital Marketing Services for BOAST Groupware

From left to right: Lynn Powell, managing director of marketing at CMA; Paul Kandle, president of BOAST Groupware; Darrell Christmas, creative director at CMA; Kenneth Hitchner, content strategy director at CMA

PRINCETON JUNCTION, N.J. – May 31, 2019 – CMA, a full-service communications, marketing and association management firm, announced today that it was selected to implement digital marketing services and develop collateral for BOAST Groupware. Based in Princeton, BOAST Groupware is an all-inclusive business operations platform built for collaboration throughout an organization.

CMA will execute a fully integrated digital marketing plan, to foster engagement and lead generation results.

“CMA is excited to be working with BOAST Groupware, to assist them in reaching their business goals through lead generation initiatives designed to produce sales inquiries,” said Jeffrey Barnhart, president and CEO of CMA. “We’re pleased to be partnering with such an innovative organization in the technology field.”

“One of the reasons that BOAST Groupware chose CMA for this important project is because of its fresh marketing approach,” said Paul Kandle, president of BOAST Groupware. “CMA also is very responsive, as well as client-service and results-oriented. We feel confident that CMA will make an impact within our tight timeline.”

Boast Groupware is a single, easy-to-use platform containing 18 fully integrated modules, to manage projects, daily activities, web conferencing, team chat, sales, expenses, documents, reporting, timekeeping and more. It enables real-time collaboration for people between departments or working remotely. The platform encourages business efficiency, transparency and teamwork.

Visit and follow @CMAresults on LinkedIn, Twitter, Facebook, Instagram and YouTube.

Contact BOAST Groupware at or 781-GOBOAST.


About CMA
CMA is a full-service communications, marketing and association management firm, which has provided its clients with award-winning and proven results for more than 30 years. To drive ROI, it utilizes its strategic solutions including strategy, branding, digital marketing, web design, social media, public relations, advertising, collateral, association management, events/conferences, publications and advertising sales. Through its proprietary discovery process, Marketecture, CMA offers a strategic analysis to help clients understand how they can best be positioned in the marketplace. Community is central to CMA, with more than 3,000 hours dedicated to volunteering, fundraising and pro bono services over the past three decades. CMA embraces a workplace that fosters fun and creativity for its clients and staff, from summer BBQs and team-building activities, to a pet-friendly environment. Visit and follow @CMAresults on LinkedIn, Twitter, Facebook, Instagram and YouTube.