Coronavirus Business Resources

Coronavirus (COVID-19) Business Resources

[row][double_paragraph] The Princeton Mercer Regional Chamber and Convention & Visitors Bureau are actively monitoring developments surrounding the coronavirus as the health and safety of our members and visitors is paramount. All Chamber events have been postponed through at least April 30th.  We encourage all members, visitors and employers to abide by the social distancing guidelines the State and Nation have set forth. By following these guidelines, we can get through this together as a stronger Region. This website will serve to provide resources and continue facilitating connections for both large and small businesses.

The links below offer the most up to date information will keep you apprised of any significant new developments.

For Reopening Information & Updates, click here

[/double_paragraph][double_paragraph] We are keenly aware that our business community will be faced with unexpected challenges now and in the weeks to come. During that time, the Chamber will modify marketing messages, website content and social media outreach to provide information designed to help and inform members on the resources available through local, State and National business operations. We also understand now, more than ever, it is important to support our local businesses- order take-out, buy a gift certificate. These actions will ensure our downtown and small businesses survive. Click here to see what businesses are open for service in Princeton, or here for Trenton. 

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[tabs][tab title =”COVID-19″] COVID-2019 is a respiratory infection caused by a novel (new) virus that arose in China first in December, 2019 and quickly spread across the Globe. There are currently over 92,387 cases in NJ (4.21.20), and changing daily. Symptoms include, fever, cough, and shortness of breath. It is transferred person to person, but can also live on surfaces. The CDC states to “always avoid contact with sick people and clean hands often by washing with soap and water for at least 20 seconds or using an alcohol-based hand sanitizer with 60%–95% alcohol.” The CDC also states, “older adults and travelers with underlying health issues should avoid situations that put them at increased risk for more severe disease. Both the Nation and the State have clear guidelines for “social distancing” (staying at least 6ft apart) and crowd size limits to manage the spread of the disease. View Coronavirus Factsheet

The state of NJ has a 24 Hour Public Hotline 1-800-222-1222 trained healthcare professionals are standing by to answer questions about coronavirus. The call is free.  Click here for recent Legislation updates.

Resources by County:

What’s New

Interim COVID-19 Contact Tracing Communications Toolkit for Health Departments

Impact of the COVID-19 Pandemic on Emergency Department Visits — United States, January 1, 2019–May 30, 2020 (MMWR)

K-12 Schools and Child Care Programs

CDC’s Role in Helping Cruise Ship Travelers During the COVID-19 Pandemic

Agriculture Workers and Employers

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We aim to help your business prepare and seek the assistance you need to get through this outbreak. 

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We are all here to help each other, especially in times like these. Visit some member resources below and stay updated on our latest education webinar series. 

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Grants & Loans

New Jersey: Small Business Emergency Assistance Grant Program

The State of NJ and the Federal Government announced that applications for funding will open on Friday, April 3, 2020.  

The NJ Economic Development Authority shared more information Small Business Emergency Assistance Grant Program. The program size is $5 million. Applications will close on Friday, April 10 at 9 a.m.  The application will be available online at

It is very important that you review the NJEDA’s slide presentation, which contains a screenshot of each application page (beginning on slide 4) and have all of your required information ready when applying.  It is expected that this program may close prior to the April 10 deadline based on anticipated enrollment. 

Attention nonprofits – If in the eligibility wizard tells you are not eligible for the grant program, please know that you are still eligible for the loan program. 

How do I apply to the NJEDA Small Business Emergency Assistance Loan? (Application open April 13, 2020, at 9:00 a.m.)

Federal: Paycheck Protection Program Application 

  1. Participating NJ Banks  approved by the U.S. Small Business Administration.
  2. Application Form: This form is to be completed by the Applicant and submitted to your SBA Participating Lender (see above link of Participating Banks). Submission of the requested information is required to make a determination regarding eligibility for financial assistance. Failure to submit the information would affect that determination. NOTE: This is an online writeable PDF and not an online application.  If you complete the fields in the PDF, you should save it to your desktop, print it and bring it to your financial institute.

SBA – Please note that there are still many guidelines to be worked out and our NJ banks are still awaiting SBA guidance in order to process these loans. If your bank is not ready to receive or process your loan as the program opens, please be patient.

*Download the Paycheck Protection – Loan Amount Calculator. 

Federal: COVID-19 Economic Injury Disaster Loan Application

The U.S. Small Business Administration is collecting the requested information in order to make a loan under SBA’s Economic Injury Disaster Loan Program to the qualified entities listed in this application that are impacted by the Coronavirus (COVID-19). The information will be used in determining whether the applicant is eligible for an economic injury loan. If you do not submit all the information requested, your loan cannot be fully processed.  Apply Here.

Federal: Families First Coronavirus Response Act Update, April 1

The U.S. Department of Labor issued temporary regulations for the Families First Coronavirus Response Act (click here). Employees must give notice to their employers of the need to take leave and provide documentation to support paid sick leave and emergency family and medical leave. The IRS also provided documentation needed relating to tax credits for required paid leave provided by small and midsize businesses. (click here).

Other federal relief programs to help small businesses include SBA Debt Relief and SBA Express Bridge Loans.



Utilizing Your Chamber Online Resources

What do we do when face to face networking is difficult?  Stay in touch with your fellow Chamber Members and promote your businesses virtually! Below are some helpful tips on how to best utilize the Chamber website and online resources.

  • Visit the Member Directory– Start a new relationship! Are there Members in our directory that could be a good connection for you? Now is a great time to make an introduction.
  • Utilize Member News– This is a great way to gain visibility for your organization, get your message out and learn more about your fellow Members!
    • To upload Member News, click here. The Chamber randomly selects Member News articles to be featured on our weekly e-newsletter. 
  • New Facebook Group Page– We just launched our Facebook Business Group to stay in touch and network virtually .  Click here to join the group!
  • Video Meet & Greets- Using video is a great way to create visibility for you and your business in today’s socially driven network. Members of the Princeton Mercer Regional Chamber have the ability to upload videos to the Chamber’s YourTownTube page. Click here and scroll down to the YourTownTube section to learn the easy steps to getting your video produced! You may also reach out directly to Michael and Gabby Johnson of YourTownTube for assistance, 609-815-1850

We’re Here to Help & We’ll Get Through it Together

“Tough times never last, but tough people do.” 

-Robert H. Schuller