The Princeton Mercer Regional Chamber and Convention & Visitors Bureau are actively monitoring developments surrounding the coronavirus as the health and safety of our members and visitors is paramount. We encourage all members, visitors and employers to abide by the social distancing guidelines the State and Nation have set forth. By following these guidelines, we can get through this together as a stronger Region. This website will serve to provide resources and continue facilitating connections for both large and small businesses.

The links below offer information will keep you apprised of any significant new developments.

We are keenly aware that our business community will be faced with unexpected challenges. Now, more than ever, it is important to support our local businesses- order take-out, buy a gift certificate, shop local! Visit the #MerryinMercer page for local gift ideas.  These actions will ensure our downtown and small businesses survive. We are encouraging patrons to order just one additional item or meal extra a week to support a local business. 


As businesses reopen offices, take a look at this article from to help navigate a safe return to the workplace. 

COVID-2019 is a respiratory infection caused by a novel (new) virus that arose in China first in December, 2019 and quickly spread across the Globe.  Symptoms include, fever, cough, and shortness of breath. It is transferred person to person, but can also live on surfaces. The CDC states to “always avoid contact with sick people and clean hands often by washing with soap and water for at least 20 seconds or using an alcohol-based hand sanitizer with 60%–95% alcohol.” Both the Nation and the State have clear guidelines for “social distancing,” wearing masks, and crowd size limits to manage the spread of the disease. View Coronavirus Factsheet

The state of NJ has a 24 Hour Public Hotline 1-800-222-1222 trained healthcare professionals are standing by to answer questions about coronavirus. The call is free.  

Resources by County:

To view Mercer County data by municipality, please visit the Mercer County COVID-19 Dashboard at

COVID-19 vaccinations are underway across New Jersey. New Jersey will roll out COVID-19 vaccines in a phased approach to all adults who live, work, or are being educated in the State. Within six months, New Jersey aims to vaccinate 70 percent of the adult population. Learn more here.

We are all here to help each other, especially in times like these. Visit some member resources below and stay updated on our latest virtual events and Facebook LIVEs. 



Guide to Small Business COVID-19 Emergency Loan

As part of an end-of-year pandemic relief package, Congress has passed several changes to the Paycheck Protection Program (PPP) and created a “Second Draw” PPP for small businesses who have exhausted their initial loan. Other changes impact eligibility for initial PPP loans, the loan forgiveness process, and the tax treatment of PPP loans.  



The State of NJ and the Federal Government announced that applications for funding will open on Friday, April 3, 2020.  

The NJ Economic Development Authority shared more information Small Business Emergency Assistance Grant Program. The program size is $5 million. Applications will close on Friday, April 10 at 9 a.m.  The application will be available online at

It is very important that you review the NJEDA’s slide presentation, which contains a screenshot of each application page (beginning on slide 4) and have all of your required information ready when applying.  It is expected that this program may close prior to the April 10 deadline based on anticipated enrollment. 

Attention nonprofits – If in the eligibility wizard tells you are not eligible for the grant program, please know that you are still eligible for the loan program. 

How do I apply to the NJEDA Small Business Emergency Assistance Loan? (Application open April 13, 2020, at 9:00 a.m.)


  1. Participating NJ Banks  approved by the U.S. Small Business Administration.
  2. Application Form: This form is to be completed by the Applicant and submitted to your SBA Participating Lender (see above link of Participating Banks). Submission of the requested information is required to make a determination regarding eligibility for financial assistance. Failure to submit the information would affect that determination. NOTE: This is an online writeable PDF and not an online application.  If you complete the fields in the PDF, you should save it to your desktop, print it and bring it to your financial institute.

SBA – Please note that there are still many guidelines to be worked out and our NJ banks are still awaiting SBA guidance in order to process these loans. If your bank is not ready to receive or process your loan as the program opens, please be patient.

*Download the Paycheck Protection – Loan Amount Calculator. 


The U.S. Small Business Administration is collecting the requested information in order to make a loan under SBA’s Economic Injury Disaster Loan Program to the qualified entities listed in this application that are impacted by the Coronavirus (COVID-19). The information will be used in determining whether the applicant is eligible for an economic injury loan. If you do not submit all the information requested, your loan cannot be fully processed.  Apply Here.


The U.S. Department of Labor issued temporary regulations for the Families First Coronavirus Response Act (click here). Employees must give notice to their employers of the need to take leave and provide documentation to support paid sick leave and emergency family and medical leave. The IRS also provided documentation needed relating to tax credits for required paid leave provided by small and midsize businesses. (click here).

Other federal relief programs to help small businesses include SBA Debt Relief and SBA Express Bridge Loans.


What do we do when face to face networking is difficult?  Join a Chamber virtual networking event! Stay in touch with your fellow Chamber Members and promote your businesses virtually! Below are some helpful tips on how to best utilize the Chamber website and online resources.

  • Join a Chamber virtual networking event. We have been running interactive virtual networking events that are not only great fun, but great resources to meet new people, network and develop new business in today’s virtual environment. Click here for our calendar of events. 
  • Visit the Member Directory– Start a new relationship! Are there Members in our directory that could be a good connection for you? Now is a great time to make an introduction.
  • Utilize Member News– This is a great way to gain visibility for your organization, get your message out and learn more about your fellow Members!
    • To upload Member News, click here. The Chamber randomly selects Member News articles to be featured on our weekly e-newsletter. 
  • New Facebook Group Page– We launched our Facebook Business Group this Spring to stay in touch and network virtually.  Click here to join the group!
  • Video Meet & Greets- Using video is a great way to create visibility for you and your business in today’s socially driven network. Members of the Princeton Mercer Regional Chamber have the ability to upload videos to the Chamber’s YourTownTube page. Click here and scroll down to the YourTownTube section to learn the easy steps to getting your video produced! You may also reach out directly to Michael and Gabby Johnson of YourTownTube for assistance, 609-815-1850



-Robert H. Schuller

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