February 28, 2018 Share

Creative Marketing Alliance Receives National Award for Excellence in Digital Marketing

CMA has been recognized with a national award for the e-publication Nurses Weekly, which it produces for the New Jersey State Nurses Association

PRINCETON JUNCTION, N.J. – Feb. 27, 2018 – Creative Marketing Alliance (CMA)—an award-winning, full service marketing agency—announced today that it has been recognized nationally for the second consecutive year by Association Trends, a leading publication for trade groups.

CMA received the award for the e-publication Nurses Weekly, which has been named as one of the top weekly communications for associations in the U.S. CMA produces the publication for the New Jersey State Nurses Association (NJSNA), which represents the interests of 125,000 registered nurses and advanced practice nurses as an advocate for the nursing profession in N.J.

“We’re honored to be recognized with this prestigious national award for another association client,” said Jeffrey Barnhart, president and CEO of CMA, which has provided companies with strategic marketing solutions for more than 30 years. “It’s always nice when CMA receives validation from a top industry publication for the work we do on behalf of our clients to help them exceed their marketing goals through our digital marketing solutions.”

The goal of the campaign, which included the award-winning e-publication, press releases, social media and email marketing, was to create brand awareness, as well as increase membership and non-dues revenue.

The yearlong campaign increased membership by 47 percent and achieved the following results:
• Generated 155,317 clicks on NJSNA Nurses Weekly’s content.
• Drove 2,513 nurses from NJSNA Nurses Weekly to NJSNA.org.
• Drove 1,737 nurses from NJSNA Nurses Weekly to the “Join Now” web page on NJSNA.org
• Created $19,850 of advertising revenue (2017) and secured $7,850 (2018).
• Created a $3.48 return for every $1 spent on marketing by the client.

CMA will be formally recognized at the Salute to Association Excellence luncheon on March 1, at the Capital Hilton in Washington, D.C.
For more information about CMA, visit the agency’s website at CMAresults.com.

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About Creative Marketing Alliance
Creative Marketing Alliance (CMA) is an award-winning, full service marketing agency that builds reputation, relationships and return on investment. For more than 30 years, CMA has provided companies with strategic marketing solutions. They include marketing strategy, social media marketing, print and digital marketing, public relations, brand strategy, event management and publications along with an in-house studio for graphic design, web design and logo design. It creates and manages results-driven marketing programs using Marketecture, a strategic analysis that helps clients understand how their company can best be positioned in the marketplace. If you’re expecting results, please visit CMAresults.com, call 800-852-4269 or email us at info@cmasolutions.com.