March 25, 2019 Share

First Bank Expands In Mercer County

First Bank CEO Patrick L. Ryan

$19.4 Million Stock Transaction Would Create 6 Branches in ‘Backyard’
HAMILTON, N.J. – March 20, 2019— First Bank President and CEO Patrick L. Ryan said today that the community bank’s growth initiative includes its own backyard.

Although recent acquisitions have involved expanding its footprint in eastern Pennsylvania, First Bank (NASDAQ: FRBA) has strengthened its position in Mercer County with a $19.4 million acquisition of Grand Bank. The pending purchase, which is expected to be complete in the third quarter of 2019, would give the community bank six branches in Mercer County.

“If you look at our network of branches in New Jersey and Pennsylvania, Mercer County is the heart,” Ryan said. “As a relationship-driven, community bank, we would never neglect our own backyard.”

Once the acquisition is complete, First Bank will have two additional branches in Hamilton Township: 2265 Route 33 in Hamilton Square and 1 Edinburg Road in the Mercerville.

First Bank’s Success, New Branding

Finding great people has been a big part of the community bank’s recipe for success. As a result, First Bank was recently named one of S&P Global Market Intelligence’s Best Performing Community Banks in the United States for record growth and profitability. It also has been recognized by NJBIZ as part of its “Fast 50” each of the past three years.

Stemming from its success, First Bank has launched a new branding campaign that underscores and reinforces its values and culture.

First Bank’s new tagline, “Personal Bankers. Real Relationships” speaks directly to its market differential. In fact, it succinctly captures the customer experience from a lending and deposit perspective.

First Bank’s new branding can be seen on all its channels, including social media, advertisements, employee communications and marketing collateral.

What First Bank Brings to More Mercer County Residents

There are several reasons why First Bank is one of the fastest growing community banks in the nation.

For example, the bank believes in local decision-making. In other words, clients actually have access to First Bank’s decision-makers. The bank’s market executives have lending authority—and use it. For larger clients, customers can expect to talk to the bank’s CEO, who plays a pivotal role in helping to foster lasting business relationships.

Most importantly, the community bank views itself as a solution-provider, where everything begins with a conversation. First Bank’s employees listen intently and ask smart questions, so they can provide the best answer.

In addition, First Bank operates with a long-term mindset. It recognizes that its reputation is its most valuable asset. To preserve its good name, First Bank keenly focuses on delivering the best long-term results. By providing great recommendations and following through on its promises, the community bank continues to build its reputation and base of happy customers.

The community bank’s branches offer the bank’s full range of financial solutions for families and businesses, including:
• Personal deposit accounts
• Business deposit accounts
• Certificates of deposits
• Retirement accounts
• Cash management services
• Commercial lending
• Lines of credit
• Term loans
• Real estate loans

The bank offers traditional deposit and loan banking services for individuals, families and commercial clients. The bank has approximately 180 employees working throughout New Jersey in Burlington, Gloucester, Hunterdon, Mercer, Middlesex, Somerset and Morris counties, as well as in Bucks and Chester counties, Pennsylvania.

To learn more about First Bank, visit firstbanknj.com.

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About First Bank

First Bank (firstbanknj.com) is a New Jersey state-chartered bank with 16 full-service branches
throughout New Jersey in Burlington, Gloucester, Hunterdon, Mercer, Middlesex, Somerset and Morris counties, as well as in Bucks and Chester counties, Pennsylvania. With $1.7 billion in assets as of December 2018, First Bank offers a traditional range of deposit and loan products to individuals and businesses throughout the New York City to Philadelphia corridor. First Bank’s common stock is listed on the Nasdaq Global Market exchange under the symbol “FRBA.”