J&M Marketing Communications Launches 750-Product Website

Jefferson’s custom ecommerce website.

As head of Jefferson Bath and Kitchen, Jill Jefferson got tired of seeing people order bathroom and kitchen fixtures online and end up with wrong or incomplete products. This frustrated both homeowners and contractors. Jill knew that if she sold products online, she’d make sure her customers got exactly what they needed.

So Jill began to put together more than 700 of her favorite bathroom and kitchen products. She chose products for both style and quality.

“There were more expensive products I could have chosen,” she said. “But they weren’t the top quality that I wanted to sell.” And Jill should know since she’s the third generation in a plumbing family. All of the website’s products come from companies that Jill has known and worked with for years.

The showers range from simple showerheads to elaborate thermostatically-controlled showers with body sprays and hand shower accessories. Jill offers three models of Toto’s cutting edge Neorest toilets, as well as Toto’s new flotation tub where viewers feel weightless. And she lists 25 bathroom sink faucet models, with most models giving you a choice of handles.

Discounts on top-of-the-line products.

From the start, Jill wanted J&M Marketing Communications to design and develop her website. She knew our ability to create custom content. We worked with Jill from the beginning of her selection of 11 different categories ranging from faucets to granite tubs carved from a single stone.
We used Shopify, the world’s leading shopping cart, which provides so many helpful features for the sellers and a tracking feature for customers. Then we went to work customizing design and text for easy and clear viewing by website visitors. They see a consistent format throughout each of the categories. They can look at the product and go simply and quickly to ordering it.

They can also select products by type of product,( like pedestal sink) model name, and manufacturer. And, if you want to see all the, let’s say, bathtubs from one manufacturer at once, just go to the Search bar, and type in what you’re looking for.

Your ability to look and compare side by side works in all the 11 categories from kitchen faucets to bathroom faucets.

One result of client and agency working together towards the goal of an enjoyable online shopping experience: One website viewer actually sent an email to Jill saying how much she enjoyed going through the website because it was both “lovely and practical.”

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